Case studies | Signature service
Case studies that
close deals
Bring all the pieces of your process together for the perfect customer success story. Turn bland data into narratives that bring your products and services to life—and turn reluctant prospects into loyal customers.
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You can talk about your product all day…
But until prospects see it in action and hear from your customers, they’ll view it with skepticism (and a bombastic side eye).
Case studies, customer success stories, testimonials, and use cases work together to give your brand credibility. Customers don’t all have the same confidence in the brand as you do—you need to show them 3 things before you make the sale:
How it works
How it works in their industry
How it works for their use case
It takes case studies to develop interest, credibility, and trust in your brand.
I’ll help you turn your best customer stories into powerful content that closes deals.
Let’s get you started.
Not using case studies yet?
Let’s make them better.
Already using case studies?
Case studies sound great, but where do you even start? I’ll take the guesswork out of the process and turn your wins into powerful customer stories.
No idea where to start?
I’ll guide you step-by-step—from identifying your best customer wins to crafting your very first case study.Need something easy and effective?
I’ll streamline the process so you get impactful stories without the overwhelm. We’ll start small but make a big impression.Worried about time and resources?
Let me handle the heavy lifting, ensuring efficiency so you can focus on running your team while I craft your success stories.
Maybe you’ve dabbled in case studies, but they’re not exactly working overtime for your brand. Here’s how to turn your customer stories into strategic assets.
Your stories feel inconsistent.
Maybe you’ve created a few case studies here and there, but they lack a cohesive narrative. I help build a customized strategic framework so every story aligns with your brand.They’re boring, and you know it.
If your current case studies aren’t exactly page-turners, you’re not alone. Don’t rely on bland data and dry details. Let’s create engaging narratives that blend emotion and evidence that resonates with your prospects.
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54%
of B2B buyers engage with case studies as part of their buying process.
The case for case studies
53%
of b2b marketers rate case studies as the most effective content type, second only behind video.
62%
of B2B buyers prefer case studies for the middle stage of the buyer’s journey.
But does it tell a story?
A case study needs to bring together pain points, solutions, and data — but what really matters is it tells a story.
Content that tells a story that resonates is more likely to be shared (43%) and encourages a prospect to connect with sales (46%).
Sources: Content Marketing Institute, Demand Gen Report
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Denny De Lima Cushing,
Marketing Director @ Chassi
Rebecca created a series of case studies that became a cornerstone of our strategy. Her research and storytelling transformed a dry topic into a captivating and insightful piece that resonated with our audience.
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Package 1
The Essentials
Get crafted customer stories to showcase your impact
Need to put your customer wins front and center? This package takes your client wins and turns them into polished case studies that shine a light on your impact.
What’s included
30-minute discovery
A quick call to align on your goals, target audience, and key outcomes.Customer interview
One interview with your client that digs deep into their experiences to bring out the best insights.A written case study
A written case study focusing on results that speak directly to your audience.3 social posts
Three written social posts for LinkedIn to amplify your success.
Starting at $1,500
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Package 2
The Deep Dive
Uncover and amplify your best customer stories
Not sure which customer stories will resonate most with your audience? Let’s spark some creativity.
This package is all about uncovering your best stories, crafting them into relatable narratives, and ensuring they get seen.
What’s included
Strategy session
A 60-minute video call diving into your customer relationships to find the stories that align with your business goals and speak to your prospects.Case study creation
A compelling case study that highlights real-world transformations, complete with human-centered storytelling and quantifiable results.Distribution assets
Three social posts and 2 custom sales pieces (e.g., a slide for your sales deck or one-sheeter)—everything needed to ensure your success stories are shared with impact.Editorial calendar
A distribution plan to help you roll out your case studies and supplemental assets effectively.
Starting at $2,750
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Package 3
The Growth Partnership
End-to-end storytelling for maximum impact
Looking for an all-in-one solution to elevate your brand? This comprehensive retainer amplifies your customer success—turning insights into impact and making your best wins the centerpiece of your marketing strategy.
From discovery to distribution, this package delivers an ongoing stream of trust-building content that drives results and keeps your audience engaged.
What’s included
Strategy workshop
A once-a-month session to uncover your strongest customer stories.Gap analysis & pillar planning
I’ll review your existing content to identify opportunities and create 3–5 content pillars that guide your storytelling.Case study creation
I’ll craft 2 written case studies a month packed with data-backed results and relatable narratives.Distribution assets
Each case study will come with 4 supporting social posts and 2 custom sales pieces.Editorial calendar
A three-month calendar with a detailed distribution strategy to make sure your stories land in front of the right people.Signature case study template
A repeatable template for case studies, including key components like headlines, data points, and takeaways.Customer success playbook
A personalized playbook developed to guide your team on gathering, structuring, and presenting customer stories.Editorial & distribution calendar
A three-month editorial and distribution plan to help you roll out your case studies effectively.
Starting at $6,500/month
3-month minimum engagement
Pick your perfect case study package
The Essentials
$1,500
30-minute discovery
1-hour customer interview
1 written case study
3 written social posts
The Deep Dive
$2,750
60-minute strategy workshop
1-hour customer interview
1 written case study
3 written social posts
2 custom sales pieces
Editorial calendar
The Growth
Partnership
$6,500/mo*
Once-a-month strategy workshop
Gap-analysis & pillar planning
2 written case studies a month
8 written social posts
4 custom sales pieces
Signature case study template
Editorial calendar
Personalized customer success playbook
*3-month minimum engagement
The best part? You can showcase your customer success content wherever your prospects are!
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On your website
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In your sales deck
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On social media
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As a lead magnet
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In testimonials
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Repurposed into blog posts
See what we can do with case studies
Frequently asked questions
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Case studies are stories about your customers’ success using your product or service.
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Case studies are one of the most effective tools for building customer trust. They show how your product or service works and the tangible results it produces.
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Any business can benefit from case studies, but they’re especially powerful for B2B companies that sell complex, high-value services and those with long sales cycles.
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Yes! If you choose a package that includes distribution, I’ll help get your case studies in front of the right people. This might include creating social media posts, publishing them on your website, or crafting sales-focused versions.
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Case studies can help with SEO, but they also impact several areas of your business. Track ROI by monitoring metrics like lead quality, sales team usage, and website traffic.